Our Story
After once again watching my daughter experience anaphylaxis due to mislabeled or cross-contaminated food while on the go, I found myself asking the same question: Why does keeping my child safe have to be this hard?
I spoke with dozens of other families managing food allergies and intolerances, and I realized we were all carrying the same invisible burden: the constant worry, the vigilant label-reading, the calls to customer service to inquire about safety protocols, the overflowing tote of backup snacks packed “just in case”, the heartbreak of watching our children feel left out in moments that should simply be fun.
So we created BIG YES: delicious, nutritious, allergy-friendly food made for life on the move. Because food allergies shouldn't limit the joy and freedom of childhood—or keep parents from being fully present for it.
Here's to turning a lifetime of no's into one BIG YES!
Advisory Board
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Dr. Kimberly O’Hara
Pediatric Hospitalist
5280 Magazine Top Doctor and Children’s Hospital Colorado pediatric hospitalist who lives in a Celiac household. Brings both medical expertise and personal experience of parenting a child with celiac disease..
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Wendy Sterling
Registered Dietician & Sports Dietician Specialist
Board-certified sports dietitian who has consulted for professional sports teams including the Oakland A’s, Golden State Warriors, and New York Jets. Acclaimed speaker and author who also lives in a family managing food allergies.
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Scott Mandell
Founder of Enjoy Life Foods
Built Enjoy Life Foods into the leading free-from food brand in North America and led its acquisition by Mondelez International in 2015. Longtime advocate and leader in the allergy-friendly food industry.
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Michelle Carfango
CEO of The Greater Knead
Founder of The Greater Knead, a nationally recognized top 9 allergen-free and gluten-free brand known for its bagels and soft pretzels. Passionate advocate working to make allergy-friendly foods more delicious, safe, and accessible.